Hired as one of the first heads of campus development for the then pre-funded student-job startup Campus Job (now WayUp). My first task was building a team of campus reps to help spread adoption while I pounded the pavement and convinced local shops to post their job availability on our site. I also helped the (then) early stage company figure out its social media presence and angle (see slogan booklet below) and design their website UI. 

Their official slogan (before rebranding as wayup): "Boost your wallet and your resume" (pg 5).